John Nesbit

John Nesbit is a content strategist and former media planner who has spent the past fifteen years helping brands and individuals find clarity in a crowded digital space. Known for his measured, no-nonsense approach, he focuses on intention over noise and consistency over virality. His work draws from behavioural insights, storytelling, and a deep understanding of how attention actually works online. Post with Purpose distils his philosophy into a practical guide for creating content that carries weight and direction. John consults with creators, founders, and organisations looking to say less—but mean more.